Latest SocialBiz News & Events
02.05.13 SocialBiz office is almost ready!
SocialBiz will move into its new offices in Letterkenny shortly...
SocialBiz is a start-up social media focused inbound marketing business that develops products and services for the SME sector.
Our initial target market will be SME businesses that have an inherent social element to the business already, specially we specialise in working in these sectors: tourism & hospitality, entertainment, accommodation, training & education, sports & leisure, events and retailers targeting the 16-35 age demographic, but in the future we plan to expand our target market to any SME business sector.
Inbound marketing is advertising a company through blogs, podcasts, video, newsletters, SEO, social media marketing, and other forms of content marketing. Inbound marketing earns the attention of customers and draws customers to the business by producing interesting content.
In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, Email marketing, telemarketing and traditional advertising are considered "outbound marketing".
Inbound marketing is in contrast to outbound marketing where businesses "buy, beg, or bug their way in" (via paid advertisements, issuing press releases, or paying commissioned sales people, respectively).
SocialBiz has already a range of products and services on the market and are in the development phase of creating and launching new ranges.